Market Feasibility Study for a Spanish Construction Firm

A long-standing Spanish construction firm with a successful track record across Latin America, North Africa, and the Gulf sought to leverage its robust market profile and credit score by partnering with a local firm to enter the Libyan market. SpanishCo* approached Qabas to facilitate this new venture by conducting an exhaustive feasibility study and partner analysis to navigate the multifaceted regulatory, competitive, and operational landscape of the Libyan construction sector.

The Situation

SpanishCo sought to expand its operations into Libya by forming a “Temporary Joint Venture,” as successfully done in other markets, with a local Libyan company lacking a substantial track record. This strategic partnership aimed to merge SpanishCo’s established reputation, financial strength, and extensive experience with the local firm’s market accessibility, on-the-ground experience, and knowledge.

By leveraging these complementary strengths, SpanishCo intended to enhance the local firm’s ability to secure larger projects, effectively penetrate the Libyan market, and compete for significant construction projects that would otherwise be difficult to access. This approach aimed to capitalise on the increasing demand for construction projects in Libya, ensuring optimal market entry and sustainable growth.

Our Approach

Regulatory and Market Analysis: We began with a thorough analysis of Libya’s construction regulations to ensure compliance and strategic alignment. This included identifying and interpreting relevant laws, permits, and legal frameworks that govern the construction sector. We also pinpointed sectors with potential growth, aligning them with SpanishCo’s strategic goals. This regulatory due diligence was crucial for navigating the legal landscape and mitigating risks associated with non-compliance.

Competitive Landscape Assessment: We conducted an in-depth review of the Libyan construction market to assess the competitive landscape. This involved analysing the market shares, recent projects, and strategic initiatives of major construction firms in Libya. We identified key competitors, their strengths and weaknesses, and potential market gaps that SpanishCo could exploit. This comprehensive competitive analysis provided SpanishCo with a clear understanding of the market dynamics and competitive pressures.

Partner Vetting and Evaluation: The final phase of our study focused on an extensive vetting process for potential local partners. This process included:

1. Financial Health Assessment: We analysed the financial stability of potential partners, examining their balance sheets, income statements, cash flow statements, and financial ratios to ensure they had the necessary financial strength to support a strategic partnership.
2. Market Reputation Analysis: We assessed the market reputation of potential partners through primary and secondary data.
3. Operational Capabilities Evaluation: We scrutinised the operational capabilities of potential partners, including their project management skills, workforce expertise, equipment quality, and supply chain management.
4. Strategic Fit Analysis: We evaluated the strategic alignment between SpanishCo and potential partners, considering corporate values, business objectives, and long-term goals.
5. Legal and Political Risk Assessment: We assessed the legal and political risks associated with each potential partner, considering the current regulatory landscape, political stability, and the potential impact of policy changes.

The Results

The final deliverable was an extensive and meticulously detailed report. This report included:

1. Regulatory Landscape: Detailed insights into Libyan construction regulations, compliance requirements, and strategic alignment recommendations.
2. Competitive Analysis: A full overview of the competitive landscape, highlighting key competitors, market gaps, and strategic opportunities for SpanishCo.
3. Partner Profiles: In-depth profiles of vetted local partners, including financial health, market reputation, operational capabilities, and strategic fit.
4. Risk Assessment: A thorough analysis of legal, political, and economic risks, along with mitigation strategies to navigate these challenges.

Conclusion

The insights from this detailed study equipped SpanishCo with the necessary information to make an informed and strategic decision regarding their market expansion. The analysis and strategic recommendations ensured that SpanishCo’s entry into the Libyan market was both practical and aligned with their long-term business objectives. By leveraging our detailed analysis and strategic guidance, SpanishCo was well-positioned to navigate the complexities of the Libyan market, capitalise on growth opportunities, and establish a successful and sustainable presence in the region.

*We take our clients’ confidentiality seriously; whilst names are changed, outcomes remain real.